My art looks different on the computer? Why?
It may also look different on different computers and under different lighting conditions.
Most backlit viewing systems (monitors, screens, TV's, etc.) use the additive theory of light (all colors equal white and no light equals black) while printed and painted media is using the reflective principles of light (all colors equal black and no color equals the background media color). So even if everything were equal (which it's not) there will always be differences between the two.
Computers and digital projectors have a tendency to add contrast and color saturation. The issue is also compounded by different white balances/ K-color of the monitor, screen, projector bulb or viewing lights and the fact that these color temperatures are constantly changing over time.
When you add to these issues the reflectance factors and fluorescent characteristics of the artists materials, which may be seen dramatically different by a camera or scanner than by the human eye or that different people perceive color differently, you can have a real mess.
Currently electronic devices (computers, printers, cameras, scanners, etc.) are unable to reproduce the full spectrum of light that the human eye can see. (i.e. color gamut)
Computer monitors display fewer colors than we can print on a Giclee. This is why we like to have the artist involved in each step of the process so when an adjustment needs to be made we can be sure it truly reflects the artists original intentions. We have exacting color controls in place and are able to reproduce your artwork as accurately as humanly possible.